Menu varieties ranging from the classic with black and white cursive font to the laidback with bold letters and colorful pictures can make a difference in the dining experience. For quite some time, many restaurants, whether a big franchise or a small local joint, have been developing unique styles of menu with the intention to "manipulate" customers to their liking. The way a menu is designed can play a huge role in convincing customers to order a certain food item that the restaurant may want to serve. Components such as pricing, categorization, and labeling can be utilized as powerful tools to outline an effective menu.
Some restaurants, however, aim to develop a strong connection with the customers through a well-presented menu. Rather than arranging the food items to encourage the order of a certain few, these menus are used to represent the culture of the restaurant. From the font choices to the aesthetic design, one can tell what kind of environment a restaurant intend to provide or what kind of customers it wants to attract by skimming through the menu. A great example would be the Banana Blossom Thai Cafe located in Belle Chasse highway of the Westbank. As a small Thai food restaurant, Banana Blossom had created a potent menu to aid its customers in the ordering process.
From my personal experience, picking out one item out of the many that are in the menu can be a difficult task. It is common for a person to not know what they want to eat since there are so many choices to choose from. Many factors such as pricing, taste, and dish type can be problematic for decision-making. Glancing at the menu, it can be said that Banana Blossom wants to make sure their customers know exactly what they are ordering. The font choice...
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